Alone
Client:
Role:
Interactive Art Director
Industry:
Entertainment
Description:
Marketing strategy and execution for the launch of the new season of Alone where survivalists are left in the wilderness having to endure incredibly cold conditions and a whole slew of dangerous wildlife. No camera crew. No gimmicks. The last one standing wins. The campaign was executed with an interactive website where viewers could learn about the participants and their survival skills and daily management of digital ads.
